the process
Let's face it. Without a compelling website these days, you immediately lose value in the customers eyes. And if you have a poorly-designed site, you're damaging your brand and reputation.
We make it easy. A professional website or interactive application project can be an intimidating experience if approached incorrectly. Fortunately, our clients never feel that way in large part due to our proven design process. Whether you're a Fortune 500 organization that wants a complete site re-design or a startup looking to make a splash, we approach every project with the same goals—to exceed your expectations and deliver the best service and product possible to accommodate your business needs.
Creating an effective website or motion graphics piece takes organization, sound planning, and a clear understanding of the project's objective. Our "frame-by-frame" process clearly communicates how the end product will look, feel and function and allows you to provide feedback during each phase of the project. This approach eliminates costly changes and makes sure that what was promised is exactly what is delivered. We take care of everything, just ask our clients.
our process.frame-by-frame
Project Scope Identification (no charge)
- Client questionnaire
- Proposal (Budget & Work Plans)
Content Identification
- Text content
- Photographs
- Graphics and illustrations
- Multimedia (i.e., audio, video, Flash, etc)
- Photographs
Creative Direction/Concept and Theme
- Creative rief: branding and marketing analysis, competitive landscape, target audience(s) identification, etc.
- Color palette
- Fonts
- Graphical treatments
- Animation treatments
Technical Architecture Review
- Technical environment
- Design specifications
- Programming specifications
- SEO considerations
- Functionality identification
- Website hosting and domain account setup if required.
Navigation Mapping
- Sitemap
- Information hierarchy
- Entity Relationship Diagram (ERD)
Storyboards
- Digital storyboards: navigation areas, section and sub-section layouts, page components, graphics real estate, functionality notes, etc.
Design Composites
- Website Project: Home/splash, primary, secondary, tertiary, etc, page design composites.
- Motion Graphics/Interactive Project: Various sequences are presented as still bitmaps which communicate exactly how the end-product will "look and feel".
Prototype Developments
- Website Project: Working home, primary, secondary and tertiary site pages presented in a browser with functional navigation.
- Motion Graphics/Interactive Project: One motion graphic sequence is developed which clearly communicates the creative direction of the motion graphics and demonstrates the navigation functionality.
Production
- Website Project: HTML, XHTML, CSS, JavaScript, AJAX, Flash design and development, graphics and content integration.
- Motion Graphics/Interactive Project: ActionScript programming, graphics integration, animation design and development.
Testing & Delivery
- Rigorous pre-launch testing.
- Upload to server, post-upload testing, multi-format delivery if desired.
Programming Development Process
"The 1-2-punch." This is how we describe our partnership and its affect on the dynamic-content websites we produce. oeF and Pendulum know that it takes both design and development experts to create the best site possible. Working in tandem, we combine rich, eye-popping, front-end designs with rock-solid, back-end functionality to create customized websites and web-based applications crafted to fulfill your marketing and business information processing needs. To find out more about Pendulum and their programming process, please visit:
pendulumsolutions.com - process