ABOUT ME
I am hands-on marketing leader with 20+ years of experience building and executing integrated marketing systems that drive measurable growth for small to mid-sized companies. Combines strategic planning, creative execution, and digital expertise to own full marketing ecosystems--from brand strategy and campaign development to performance analytics and team leadership.
SKILLSSKILLS
Key Achievements
- Generated $4M in equipment sales in one year through digital and social campaigns
- Managed $700K+ annual marketing budget, consistently under budget
- Increased website traffic double digits annually through SEO, UX, and content optimization
- Successfully managing the delivery of a new brand across all channels
- Managed small teams and external agencies while remaining deeply engaged in campaign production
Core Competencies
- Marketing Strategy & Execution
- Brand Architecture & Positioning
- Digital Advertising
- SEO / SEM Optimization & Website Strategy
- Content Development & Campaign Management
- Performance Analytics & Reporting (GA)
- Marketing Automation & Email Campaigns
- Social Media Growth & Reputation Management
- Budget & Vendor Management
- Creative Direction & Design Oversight
- CRM (Microsoft Dynamics)
- WordPress & CMS Management
- Team Management
